About Us

Why we set up Finwise


During our long corporate stints, we observed how corporate executives were so caught up in building their careers that they did not focus on ensuring that their savings were being deployed smartly enough. ie. while most people spent adequate time achieving their professional goals, the reason for it all – achieving personal goals of financial wealth and well-being were being compromised. One key reason for this was the inadequate levels of financial literacy and the lack of understanding about its importance.


We therefore decided to set up a personal financial solutions firm, with the objective of making people financially wise and financially healthy. Hence the name “Finwise”, which denotes “A state of financial self-awareness and freedom”.


Becoming “Finwise” is about becoming financially literate, and then making conscious, long term financial choices which take you towards financial well being and freedom. As you would realize, achieving financial well-being in today’s real world is a necessary and critical step towards achieving overall well-being in your life.


Our aim is to understand the specific needs and risk profile of our customers and then suggesting solutions to them, in the process financially empowering them, and being a partner and coach to them on their journey to achieving financial well-being.


Our dream is to make financial freedom a reality through literacy, coaching and execution, thereby allowing individuals and families to live their life well in the present and enjoy their well earned success while being adequately prepared for any eventuality that life may throw at them.


Finwise is NOT a Registered Investment Advisor.



Our Vision / Mission / Values / Purpose

Vision (What we want to be) – To be a reputed independent boutique firm that provides customized personal investment solutions to Indian and NRI families



Mission (Therefore, what we want to do) – To set 150 families on the path to financial well-being by Dec 2022



Values (How we will do it)

  • We will be Independent (ie. not aligned to any institution) in order to keep the interest of the Customer First
  • Our aim is to build Customer Partnerships that have Longevity
  • We will conduct our relationships with Integrity and Authenticity
  • We will be Honest and Transparent in our interactions with all – customers and institutions
  • Our engagement with customers will be Empathetic and Consistent so that we are seen as Trustworthy and Reliable
  • Our communications will be Simple and Proactive


Purpose (Why we want to do this)

The purpose of Finwise is to get families on the path of and help them achieve financial independence and freedom. As part of that we will continuously engage with our customers and be a reliable partner to them through the various stages of their financial well-being journey.

Why us

At Finwise our only interest will be to take care of your best interests, and every conversation we have and recommendation we make will reflect that! We do not work with a one size fits all policy and spend a lot of time with you to understand your requirements, preferences and risk taking ability before we suggest any solution. We limit the number of new customers we take in on a monthly basis to ensure we give you the personal time and attention you deserve. Our endeavor is to customize our offerings to suit your needs in a simple, transparent and ethical way. If you are looking for practitioners who place you above all else, you are at the right place.




Who we are

Prathiba Girish


Prathiba Girish is the founder of Finwise Personal Finance Solutions. She is a CFPCM working with salaried individuals helping them achieve their financial needs and build their personal wealth through appropriate and suitable products and solutions.


Prathiba Girish is a CFPCM (Certified Financial Planner). She also has to her credit a PGDM from Symbiosis with specialization in Marketing and B.Sc. Mathematics.


Prior to starting Finwise Personal Finance Solutions in 2013, Prathiba had close to 15 years of corporate experience working in leadership roles in leading companies like Vodafone, Matrix Cellular, BPL Mobile and Blow Plast.


For Prathiba, we were our first customers. The experience of making our own financial plan, and the clarity it gave, along with the fact that this was a dire need for others like us, inspired her to start Finwise, and she set off on her entrepreneurial journey, to bring financial awareness and well-being in people’s lives.


Prathiba is a Certifed Financial Planner (CFPCM) and NOT a Registered Investment Advisor.


She holds a mutual funds distribution license issued by AMFI, ARN No 87621.



Girish Ganaraj


Girish Ganaraj is the co-founder of Finwise Personal Finance Solutions and joined Prathiba actively at Finwise at the start of 2019.


Girish has over 22 years of experience in the private sector, having been in leadership roles in Sales, Marketing, Product Development and Customer Experience & Operations, in leading organizations like Vodafone, HDFC Standard Life Insurance and Blow Plast Limited.


Girish is a mechanical engineer from VJTI, Mumbai and has a PGDM from the Indian Institute of Management (IIM), Lucknow. Being a firm believer in the modified maxim “Health is wealth and good health is priceless”, his mantra for staying healthy and fit is long-distance running and till date has run 5 full marathons and more than 20 half marathons.


Girish is passionate about financial emancipation and independence and while not busy at Finwise, he catches up on his financial planning and investing related reading.


Girish is NOT a Registered Investment Advisor. He holds the following NISM certifications – IA XA & XB, RA XVII.



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