Have you ever wondered, when you are planning for your future, why certain assets evoke so much loyalty and attachment? Come to think of it, you may have invested in it dispassionately in pursuit of good returns but somewhere along the way it has acquired a persona of its own.
Real estate and gold are two such assets which have a huge emotional connect. Gold is understandable, as in our culture, if you are selling physical gold, people assume that you have hit really hard times and it is never easy to part with physical gold. Other forms of gold like Gold ETFs etc. luckily are easier to deal with.
But what about real estate? I cannot think of too many people putting their life savings into a financial asset and staying the course despite hiccups and abysmal returns. Why then is real estate treated differently?
Read our latest article, published on Moneycontrol
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